BTL Specialist (Branding Admin) - Infinix

Join Transsion, a global leader in the smartphone industry, as a BTL Specialist (Branding Admin) for our flagship brand, Infinix. This is a unique opportunity to shape the brand's presence in Indonesia through innovative below-the-line (BTL) marketing strategies. Located in the vibrant city of Denpasar, you'll be part of a dynamic team working to enhance Infinix's market position in Bali and beyond.

As a BTL Specialist, you'll be responsible for executing creative and effective marketing campaigns that drive brand awareness and customer engagement. You'll work closely with the marketing team to develop and implement strategies that leverage local insights and cultural nuances to create a strong brand identity. This role offers a dynamic and rewarding environment where your ideas can make a tangible impact on the market.

Infinix is not just a brand; it's a story of innovation and excellence. With a commitment to delivering high-quality smartphones at competitive prices, Infinix has quickly become a favorite among consumers. By joining us, you'll be part of a mission to bring cutting-edge technology to the hands of millions, all while enjoying the beautiful and culturally rich environment of Bali.

📋 Tanggung Jawab Pekerjaan

• Develop and execute BTL marketing campaigns to enhance brand awareness and customer engagement.
• Collaborate with the marketing team to create and implement strategies that align with Infinix's brand identity and market goals.
• Conduct market research to identify local trends and consumer preferences, ensuring campaigns are culturally relevant and effective.
• Manage and optimize marketing budgets to maximize ROI and achieve campaign objectives.
• Monitor campaign performance using tools like Google Analytics and social media insights to make data-driven decisions.
• Build and maintain relationships with local influencers, partners, and stakeholders to support marketing initiatives.
• Stay updated with industry trends and best practices in BTL marketing to continuously improve campaign strategies.
• Provide regular reports and updates to the marketing team on campaign progress and results.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in BTL marketing, preferably in the smartphone industry.
• Proven track record of developing and executing successful BTL marketing campaigns.
• Strong understanding of local market dynamics and consumer behavior in Indonesia.
• Excellent communication and interpersonal skills to collaborate effectively with the marketing team and stakeholders.
• Proficiency in using marketing tools and software such as Google Analytics, Hootsuite, and Canva.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Creative thinker with a passion for innovation and a strong commitment to delivering results.

🛠️ Keahlian

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